Choosing the right font

Ilene Strizver of The Type Studio writes about choosing fonts on the website.

Here’s an excerpt:

“Decisions, decisions, decisions! One of the most challenging aspects of any design project is choosing the typefaces. There are now more than forty thousand fonts on the market and that number is growing daily, which makes the search for the “perfect” typeface only slightly more daunting than looking for that proverbial needle in a haystack…

What are your goals? Who is your audience? …Different typefaces attract different audiences, both subliminally and overtly. Children are drawn to easy-to-read, childlike fonts, such as ITC Kristen, seniors to larger settings that offer clarity and legibility, teens to edgy, expressive designs, and so on.”

Read the full article here

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