A good article from Mashable.com about creating your business identity…
Here’s some excerpts:
“A logo is a first impression. Before a customer knows anything about what you do or sell, they’ll view your identity with two choices: Keep reading, or click away. On the web, that choice is made in milliseconds.”
“With all the noise on the web today, good branding is more important than ever. Even if your business is not a cutting edge tech startup, the overall identity of your face on the web, social media, and your storefront should be unified, clean, and compelling.”
The FontGear Blog 