Type of Personality

Handwriting is as distinctive as a fingerprint, and a lot more telling. Graphologists believe the personality is subtly transmitted via the written word.

Of course, in the internet age, fewer and fewer people communicate via pen and paper, choosing instead to put down their thoughts in electronic media – and that usually involve typography in some form.

It would be interesting to study the relationship between the individual and a particular font they’ve chosen. Of course, many companies already understand how much is communicated through typography. Consider your experience when logging onto a site using sophisticated Bank Gothic over folksy Chalkboard.

Does this visual language drive more business to the site, or detract from it? Is the business credible, or a hack job wanna-be?.

Designers know the importance of typography to successful marketing and brand identity. Creating a distinctive look is critical, but ensuring that the company’s look is consistent with its products and services is even more important.

What are your favorite ways to convey a company with sophistication? That promises security? Which deals in creativity?

 

Advertisements

, , , ,

  1. Leave a comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: