Typeface Tuesday: Tasty Twists

sainsburys_anchovies sainsburys_coffee sainsburys_honey sainsburys_horseradish

These foodie types were designed for Sainsbury’s (a supermarket chain in the UK) ‘Twist Your Favourites’ campaign. The idea was to encourage people to add a bit of something unexpected to their favorite dishes – like sardines in the shepard’s pie, or horseradish to your mac n cheese. What do you think – is it working?
Designed by Analog Folk and Side by Side.

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