Posts Tagged Apple

Happy Earth Day!

In honor of Earth Day, we pulled together a few recycling initiatives and an especially unique marketing campaign to raise awareness to save the sumatran tiger. All videos are below!


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Steve Jobs Resigns As Apple CEO

As a businessman & an innovator – Steve Job’s has made a well-respected name for himself  in households & among fellow businesses. He has been deemed the heart & soul of one of America’s most valuable & beloved companies, Apple Inc. Which is why, despite his bouts with pancreatic cancer over the years, his resignation yesterday as Apple’s CEO was surprising to so many.

The following letter was sent to company employees:
To the Apple Board of Directors and the Apple Community:

I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple’s CEO, I would be the first to let you know. Unfortunately, that day has come.

I hereby resign as CEO of Apple. I would like to serve, if the Board sees fit, as Chairman of the Board, director and Apple employee.

As far as my successor goes, I strongly recommend that we execute our succession plan and name Tim Cook as CEO of Apple.

I believe Apple’s brightest and most innovative days are ahead of it. And I look forward to watching and contributing to its success in a new role.

I have made some of the best friends of my life at Apple, and I thank you all for the many years of being able to work alongside you.

Steve


Tim Cook has accepted the position as Apple’s new CEO. Steve Job’s has likewise been elected Chairman of the Board, & will serve the company in that capacity for the foreseeable future.

What do you think of the groundbreaking changes around Apple Inc? Will Apple still continue on in the same manner of success?

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Letterpress App for iPad

We’ve been keeping an eye on this particular iPad app for the past several weeks, & today it is one step closer to it’s release date.

This virtual letterpress app hasn’t been a half-effort. The good people over at LetterMPress have been searching out complete sets of original wood typefaces for quite some time now in order to bring you a digital version of authentic-looking letterpress designs & type. This process has been aided largely in part by donations given to fund their project. In just a few short hours, donations will be closed & their letterpress project fully funded.

Over the years, its become increasingly difficult to find full sets of original letterpress type. Many have been discarded, divided up in antique shops or even burned with the age of computers, making this app, & other recent efforts like it applauded & highly anticipated by a growing number of designers & letterpress enthusiasts.

The video below explains the process behind creating this app.

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Type Specimen App for iPad


The Type Specimen App was launched in late February of this year. As the first of its kind, this free app acts as a font viewer for iPad. Once installed, you can begin to categorize & select fonts, view all available glyphs for specific font sets & access details of specific glyphs.

Another feature we love is the ability to combine & compare fonts – all from your iPad. Select the typeface you want, & assign it to a Headline, Subhead or Text area, choose your own combinations or from a list of presets. This app is particularly helpful if you’re in the process of selecting fonts for a project or publication – be it magazine design, web applications, book typesetting or corporate identity designs. Type Specimen also comes preloaded with more than two hundred original font styles.

You can watch a demo video for Type Specimen as well as download the app here.

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Evolution of Corporate Logos

Inc. Magazine recently posted this cool review of how popular corporate logos have changed over the years.

 

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3 Words: Apple, iPhone, and Verizon…

Read ’em and weep AT&T…

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Web fonts: HTML5 vs. Flash

How competing technologies handle fonts on the web.

With all the in-fighting going on between Adobe and Apple over which technology will someday rule supreme on the internet, I thought it would be a good time to look more closely at the issues at hand and think through what the implications are for fonts.

In a nutshell, Adobe wants everyone to use Flash to create content for the web that can be viewed by any and all devices (iPad, Blackberry, desktops, etc.). Further, they want Flash to be the development language for online applications, including games.

In the other corner, Apple thinks that Flash is nothing more than a third party nuisance that is not part of the open standards of the web, and has instead been promoting the use of HTML5 – the latest and greatest version of the programming language that is used to create web pages.

I think that sums it up pretty fairly. You can read Adobe’s position here, and Apple’s position here.

Here’s a quick overview on each of these technologies and how they handle fonts.

Adobe Flash and fonts

Flash allows designers to embed fonts into their Flash designs using the Flash authoring tool from Adobe. This has been one of the greatest advantages of using Flash over HTML in the past. This approach produces consistent, predictable viewing of typography – usually.

Sometimes fonts can get embedded incorrectly by Flash and the characters don’t look right in your design. Also, Flash files can tend to be very large and slow to download – particularly when you embed fonts, since each one has to be included in some form. Further, you can’t create Flash designs without buying the Flash software.

HTML5 and fonts

HTML5 supports linking directly to font files that live on your web server without using any other software or plugins. Fonts can then can be used in your web page just like you would any other design element (pics, video, etc.). This has never been possible in the past since HTML had no way to do that.

In HTML5 fonts do not need to be embedded (as with Flash) and the fonts should show up on your web page as intended, and speedily, since there is no middle layer technology reading/loading font outlines (as with Flash)

This of course opens up a whole new world of possibilities for web designers, and it’s available to all designers since it’s built into the web language itself. But it also creates some legal concerns for the font vendors that will need to be sorted out.

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