Posts Tagged Branding

Packaging That Pops: Collective Coffee

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Located just outside of Charleston, SC, Collective Coffee Co. makes their home in an unassuming shopping center in Mt. Pleasant. Not only is it one of the best places in the area to get your morning coffee, but the simple design of the shop – reclaimed walls, exposed lighting & modern furnishing all compliment their simple logo & branding details quite nicely.

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Packaging That Pops: Schnipper’s Quality Kitchen

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Schnipper’s Quality Kitchen, located in the New York Times Building is a perfect example of simple, clean branding. Their simple  red & white colors and marquee-style signage give it a classic, Americana feel that we love.

Designed by Memo.

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Packages That Pop: Harvest Cyclery

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Harvest Cyclery is based in New York, NY. by Kristen Haff.

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Packages that Pop: The Oyster Inn

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A Special Group is responsible for the fresh packaging for The Oyster Inn: a restaurant/shop/inn just outside of Auckland, NZ.

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Packages That Pop: Amelie’s & Friends

We are starting a new bi-weekly feature, in addition to ‘Typeface Tuesdays’ called ‘Packages That Pop’.

I’m probably preaching to the choir, but I am constantly amazed & saddened to see new small businesses open that are poorly branded. There is no consistency. No personality. Nothing to set it apart from box stores or any other shops.  The way you package & brand your ‘product’ – or choose not to, whether it is actual goods sold, a service etc… can make all the difference in a company. It is often seen as an unnecessary expense, when in reality, it is a crucial & sadly, over-estimated factor. Also contrary to public opinion – it doesn’t have to be that expensive. A little can go a long way.

We are lucky with the internet to see excellent examples of packaging & small business branding from across the world & we are excited to be sharing with you just a few of them that we run across. We hope you enjoy what we share & that it sparks your own creativity.

Our first example is restaurant called Amelie’s & Friends out of  West Sussex. Packaging by I Love Dust

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