Posts Tagged helvetica

The Helvetica Watch

This finally exists. A line of watches inspired by and using the Helvetica font. Love it or hate it – you can find them here.

Screen Shot 2015-01-02 at 10.48.03 PM

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Neue Haas Grotesk Now Available as a Web Font

Just in case you aren’t familiar with the name, here’s a little history – in the late 1950’s, Neue Haas Grotesk was created by Swiss typeface designer Max Miedinger. A printing company called Linotype then adopted the font, & shortly thereafter, certain adjustments to the type were made. This made the re-designed font more workable with a full range of sizes for the metal-typesets of the time. Neue Haas Grotesk was then re-named Helvetica, which is what we know it as today.

Up until recently, New Haas Grotesk has only been available as a metal type. The original design is now brought to you once again as the newly released digital Neue Haas Grotesk family.

The set comes in eight different weights, plus an additional three weights for setting text. Each comes with complimentary italics.

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Typographic Trends in American Retail

To say that Helvetica is one of the most widely used fonts in the world is a bit of an understatement. Since its creation in 1957 by a Swiss designer under the name “Neue Haas Grotesk” it has exploded in popularity among designers & home users alike. In the early 60’s, the name was changed to make the typeface more universally appealing. Leaving us with the ‘Helvetica’ we are familiar with today.

But as much as we love the simplicity of this sans-serif font, the more it infiltrates our graphics & media the question arises – is helvetica becoming a little too…monotonous? In an age when daring & thoughtful designs are so generally accepted – the majority of retailers are taking a more simple approach.

According to ‘Fortune’ Magazine’s Fortune 500 list – 15 of our top 20 retailers use Helvetica either in their logo or as a main component in their marketing campaigns, as you can see from the chart below.

Top companies listed from the “Specialty Retailers”,
General Merchandisers”, and “Food and Drug Stores
industries in Fortune 500, listed in alphabetical order.

What do you think of helvetica’s wide-spread in the world of marketing?

Does it work on such a wide scale, or is there still something to be said for originality in branding?

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The secret Helvetica alliance

Helvetica is a great typeface. And although any respectable designer has an appropriate regard for Helvetica, it seems that Apple is a bit love drunk over the whole thing.

Have you notice how many versions of Helvetica you have on your Mac? Helvetica LT MM, Helvetica.dfont, HelvecticaCY.dfont, HelveticaNeue.dfont, maybe more.

It’s like a secret alliance hiding in the depths of your font folders. Gives me the creeps.

and of course having all those Helveticas hanging around makes problems.

Apparently the only solution is to buy and install an OpenType version of Helvetica with a slightly different name and only and forever use that one. Just ignore the others.

Or you can use a font manager to manage your system fonts.

Related Links: FontDoctorFontXChange

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Helvetica vs. Arial – What’s the difference?

Arial and Helvetica – what’s the difference between the two, and why is the topic so controversial? Even the highly-regarded movie Helvetica doesn’t shed light on this ever-popular debate.

Designer and lettering artist Mark Simonson discusses and dissects the two in his own inimitable style in this article: http://www.ms-studio.com/articles.html

Wanna know how to spot the difference between the two and impress your family, friends, and colleagues? Then don’t miss this part: http://www.ms-studio.com/articlesarialsid.html

When you’re done reading all of the above, be sure to take this fun quiz to see if you can tell Arial from Helvetica: http://www.ironicsans.com/helvarialquiz/

– John Morrison, FontGear Inc.

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