Posts Tagged helvetica
This finally exists. A line of watches inspired by and using the Helvetica font. Love it or hate it – you can find them here.
Just in case you aren’t familiar with the name, here’s a little history – in the late 1950’s, Neue Haas Grotesk was created by Swiss typeface designer Max Miedinger. A printing company called Linotype then adopted the font, & shortly thereafter, certain adjustments to the type were made. This made the re-designed font more workable with a full range of sizes for the metal-typesets of the time. Neue Haas Grotesk was then re-named Helvetica, which is what we know it as today.
Up until recently, New Haas Grotesk has only been available as a metal type. The original design is now brought to you once again as the newly released digital Neue Haas Grotesk family.
The set comes in eight different weights, plus an additional three weights for setting text. Each comes with complimentary italics.
To say that Helvetica is one of the most widely used fonts in the world is a bit of an understatement. Since its creation in 1957 by a Swiss designer under the name “Neue Haas Grotesk” it has exploded in popularity among designers & home users alike. In the early 60’s, the name was changed to make the typeface more universally appealing. Leaving us with the ‘Helvetica’ we are familiar with today.
Does it work on such a wide scale, or is there still something to be said for originality in branding?